工业工程与管理系学术报告12.23（报告人：Hongyan Dai）
发布时间: 2010-12-08 10:50:00
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北京大学工学院 工业工程与管理系学术报告 题目：of Traceability Systems for Product Recall 报告人 Hongyan Dai
Department of Industrial Engineering and Logistics Management
The Hong Kong University of Science and Technology
报告内容摘要：
A product recall is enormously expensive, and its damage usually goes far beyond financial impact. A poorly executed recall can destroy a company’s reputation. Implementing a recall means finding the defective products, and this may be difficult in a long and complex supply chain. It is therefore important to design the supply chain’s traceability system to support potential recalls. In this paper, we consider several options for tracing products with different degrees of accuracy and different levels of coding. A rigorous model is proposed to determine the design parameters by quantifying the economics of the traceability systems with consideration of technology characteristics, cost effectiveness and willingness to participate by all stakeholders. Moreover, the paper investigates the impacts of pricing strategies on liability exposure for each self-interested party and the incentives to improve traceability. Our ultimate goal is to provide a systematic method to better manage product recalls by incorporating new technologies to improve the traceability of supply chains.
报告人简介：
Hongyan Dai is a Ph.D. candidate in the Department of Industrial Engineering and Logistics Management at Hong Kong University of Science and Technology. She received duo B.S. degree in Control & Mechanical Engineering and Telecommunication Engineering from Beijing University of Posts and Telecommunications in 2004, and a M.S. in Pattern Recognition and Intelligent Systems from Tsinghua University in 2006. Supervised by Prof. Mitchell M. Tseng and Prof. Paul H. Zipkin, her current research focuses on system design & optimization, and supply chain collaboration & strategies, with applications to supply chain traceability system.
主持人：侍乐媛 教授
时 间：12月23日（周四）下午1:00-4:00
地 点：方正大厦608会议室
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